london, uk
Tour
European
National Bank
Tour
European
National Bank
Tour
European
European Tour
Tour
European
European Tour
Client
World’s second largest Golf Tournament
My role
Visual Design Lead
branding
art direction
visual design
design systems
responsive website
native apps
Challenge
Designing Visual Design for a sports website is very little about how it looks, it’s all about speakings the user's language to recognise tons of different leaderboards and tournament types.
Outcome
A massive worldwide fan base being used to something specific doesn’t often welcome any change. However, this redesign was widely appreciated even by the most conservative fans
Client
World’s second largest Golf Tournament
My role
Visual Design Lead
branding
art direction
visual design
design systems
responsive website
native apps
Challenge
Designing Visual Design for a sports website is very little about how it looks, it’s all about speakings the user's language to recognise tons of different leaderboards and tournament types.
Outcome
A massive worldwide fan base being used to something specific doesn’t often welcome any change. However, this redesign was widely appreciated even by the most conservative fans
Client
World’s second largest Golf Tournament
My role
Visual Design Lead
branding
art direction
visual design
design systems
responsive website
native apps
Challenge
Designing Visual Design for a sports website is very little about how it looks, it’s all about speakings the user's language to recognise tons of different leaderboards and tournament types.
Outcome
A massive worldwide fan base being used to something specific doesn’t often welcome any change. However, this redesign was widely appreciated even by the most conservative fans
Client
World’s second largest Golf Tournament
My role
Visual Design Lead
branding
art direction
visual design
design systems
responsive website
native apps
Challenge
Designing Visual Design for a sports website is very little about how it looks, it’s all about speakings the user's language to recognise tons of different leaderboards and tournament types.
Outcome
A massive worldwide fan base being used to something specific doesn’t often welcome any change. However, this redesign was widely appreciated even by the most conservative fans
